On 16 October 1978, during their FASHION SHOW perfor- mance in the Great Gallery of the Louvre, UNTEL present- ed its TOURISTE collection. In 2015, the performance was reactivated, and consequent- ly a limited series of “Touriste shirts” was produced.
Since 1978, the context has changed. UNTEL still ques- tions the act of consumerism, but also the work of the gal- lery owner/producer, as well as artists’ new strategies, their daily work seeming to have evolved. The economic weight of tourism has also grown, with globalization and new geopo- litical evolutions. The complex issues of the tourism industry have become crucial and the world of contemporary art is involved as well, from the Ven- ice Biennale to the Louvre in Abu Dhabi.